Some anti-tobacco TV ads help reduce smoking. Some do not.
We apply scientific rigor to social media analysis for public health.
69% of adults online participate in social networks.
Health Media Collaboratory
PUBLIC HEALTH MEETS DATA SCIENCE
Who We Are
We believe in using data to promote health. While mass marketing can promote unhealthy behavior and contribute to disease, we believe it can be harnessed to positively impact the health behavior of individuals and communities.
What We Do
We bring together social science researchers, information scientists, and new media specialists to collaborate and develop rigorous, innovative and multidisciplinary methods to study how media impacts health.
What We've Learned
We are committed to sharing what we learn with policymakers, the research community and the public so that we all can make informed decisions that protect and promote our health.
Shout-Out: Who’s Using Tumblr Data for Research?
Data scientists: Weigh in! Tumblr is on its way to being an important platform to studying youth behavior, and we’ve got questions.
Twitter, Smoking and Popular Music
Young users of Twitter are tweeting lyrics from their favorite songs, including "Smoking Cigarettes." Here we look at the challenges and possibilities of research on such activity.
What We’re Reading, May 2013
Clinical effects of e-cigarettes. Cereal marketing to kids. Negative portrayal of obese people in the news.
Directed by Sherry Emery, PhD. Funded by the National Institutes of Health (NIH). Administered by the Institute for Health Research and Policy of the University of Illinois at Chicago. The contents of this Web site are solely the responsibility of the authors and do not necessarily represent the official views of the NIH.
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How did tobacco companies talk about African American and LGBT markets behind cl...
How did tobacco companies talk about African American and LGBT markets behind closed doors? The Truth campaign uncovers some ugliness in its video.
ugly truth: STEREOTYPES vs. PROFILING
http://www.youtube.com/watch?v=sfNSblZB9ho
Which is uglier? Stereotyping African Americans: "less educated," "prefer malt liquor," "problems with self esteem" or titling a document for gays and the ho...